Google is complaining about the direction where Internet is going. Apparently, they say that there is less openness these days and it seems that the bad guy is Facebook, which is collecting user generated content which is not shared in an open way. I am puzzled.
If this is a genuine rant why are they building Google+ which is just a copycat of Facebook? Also, why they collect search data since 1998 about everyone's behaviour but they don't share this data with the rest of the world?
Long time ago, I dreamt about a different world with open standards for exchanging facebook-like news feeds but hosted by different providers (remember RSS and ATOM? something similar but social) so that data is public. Then, the aggregation is centralized and you access aggregated information in a similar way to what is happening nowadays with search engines. In that ideal world, login would be no longer centralized but it would be based on openID. The social graph would be shared across different servers and remote nodes would be just special form of href, so that someone can index public data.
(this is my personal idea and it's not representing any opinion expressed by my company)