Wednesday, September 8, 2010

Wired, Is the Web really dead? Reading numbers the way you like

Wired published an article, "The Web Is Dead. Long Live the Internet", containing this enclosed image.

According to the authors, the whole Web model is "dead" since this type of traffic is progressively reducing. App is the new rising start.

Many people expressed perplexity about the relation between the graph (traffic on internet) and the conclusion of the paper “Web is dead . Long live to Internet the App model”.

In more details, the fundamental misleading assumption is to consider the relative percentage growth instead of the absolute growth. Quoting Boing Boing: “In fact, between 1995 and 2006, the total amount of web traffic went from about 10 terabytes a month to 1,000,000 terabytes (or 1 exabyte). According to Cisco, the same source Wired used for its projections, total internet traffic rose then from about 1 exabyte to 7 exabytes between 2005 and 2010.”

The Web traffic had a huge increase but this increase has been relatively smaller when compared to video traffic. Probably this is also due to the data dimension of each video ;-). Same consideration for email, dns, etc.

Another misleading assumption is the definition of Video. Cisco created a such category which includes things like (Skype) video calls, Netflix, but ALSO youtube & hulu web traffic. It is questionable if this definition is correct. Perhaps, Youtube video traffic should be legitimately considered part of the Web traffic because this is a type of Web browser traffic.


  1. I had the same sort of questions from the article, but what do you think of the overall thesis that people are moving towards the 'walled-garden' concept of the web? I see more and more people using apps/feeds etc. for their web-data and it's intriguing to see where this trend will go, although the Web will surely always be about.
    It also made me wonder whether, as the Internet gets older, we will have to choose between being overhwelmed with clutter from out-of-date/old websites or whether search engines will prune their older data and thus lose it (and potentially part of our history and culture).

  2. A question: i've been told that Apps about structured data and everything is more organized within the App world.

    Hmm, can someone suggest how to find the right app for my needs?

    So basically, how can I search for Apps?