According to the authors, the whole Web model is "dead" since this type of traffic is progressively reducing. App is the new rising start.
Many people expressed perplexity about the relation between the graph (traffic on internet) and the conclusion of the paper “Web is dead . Long live to
In more details, the fundamental misleading assumption is to consider the relative percentage growth instead of the absolute growth. Quoting Boing Boing: “In fact, between 1995 and 2006, the total amount of web traffic went from about 10 terabytes a month to 1,000,000 terabytes (or 1 exabyte). According to Cisco, the same source Wired used for its projections, total internet traffic rose then from about 1 exabyte to 7 exabytes between 2005 and 2010.”
The Web traffic had a huge increase but this increase has been relatively smaller when compared to video traffic. Probably this is also due to the data dimension of each video ;-). Same consideration for email, dns, etc.
Another misleading assumption is the definition of Video. Cisco created a such category which includes things like (Skype) video calls, Netflix, but ALSO youtube & hulu web traffic. It is questionable if this definition is correct. Perhaps, Youtube video traffic should be legitimately considered part of the Web traffic because this is a type of Web browser traffic.