China goes search mode

Xinhua, China Mobile to establish internet search engine joint venture.

"Called "Search Engine New Media International Communications Co.," the joint venture will focus on creating a leading search engine while actively developing other businesses, including the internet, print media and advertising, said Zhou Xisheng, vice president of Xinhua, at a signing ceremony.

"Search engines, which have powerful information integration abilities, play an increasingly important role in disseminating information and influencing public opinion," he said."