"Computational advertising is a new scientific discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing. As such, Computational Advertising provides the foundations for building ad matching platforms that provide the technical infrastructure for the $20 billion industry of online advertising.
In this course we aim to provide an overview of the technology used in building online advertising platforms for various internet advertising formats."
Handsout of Andrei's course on Computatitional Advertising are now on line