Off-Topic: Ryanair business model

Ryanair: How a Small Irish Airline Conquered EuropeI definitively recommend reading this book. If you are a manager, here you will find a lot of insights for running a company when the market is already under a monopoly. Ryanair took the Southwest business model of low-cost and no frills flights and adapted it to the European market. This market was much more protective of larger companies and with different cultures and ways of making business in different countries. There is no free dinner here: all the aspects of Ryanair growth are discussed. They were about to run out of money so many times, they had a very negative behavior with trade unions. Anyway, they were able to make low cost flights a commodity as taking a train or a car. And even better that this. If you plan to run a company, or if you want to have a look the cost-saving kingdom, or if you plan to be an ass-hole once in your life, then this is your book