These are some elements we discussed with a friend of mine in front of a good coffee.
Facebook "Like" is a real game changer for two different reasons:
1) FB enlarged the base of its data sources. Every time a user push the "Like" button on a partner site, they will know.
2) FB enlarged the base of its data sources. Every time a user load an external page in a partner site including the "Like" button, they will know. Even if you do not push the button.
We both agreed that 2) is the most important information, because you know a lot about real-time traffic.
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