Facebook is quietly doing an amazing work with Autosuggest. Until a couple of days ago, Autosuggest was a method to find People. Now it’s a true personalized search tool where Facebook is injecting articles posted by your friends (see below on the left), Wikipedia pages (see 2
nd result below on the right), question and answers (see 3
rd result), Facebook pages (4
th result). I believe that the experience with Facebook is potentially more exciting that the one exposed in Google Instant. Apparently, they are trying to move away from the SERP paradigm.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfvBcYCMOsV3Y-YuE2YxjKNDfoFEK4bM1unWvz83rghWIUkdh25vb9Kvio1GfwJMxGriqllnf9FL3c-TYRxxlVJNwHqrCObyeltUc4o_lWF2q6OZ7TBbdDmfchoCI530hW9OFr6RilNNDy/s400/facebook+autosuggest.png)
Update: they also have Web pages where users expressed a "Like it". So they are effectively crawling them (or at least leveraging the "Like" anchor). Is Facebook starting to become a true search engine?
Impressive!!!
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