Tuesday, April 27, 2010

I like it a lot

The new feature allows any developer to drop a fairly simple piece of code into a site to create a two-way direct link with Facebook's network. If you have signed into Facebook, this third-party website will recognize who you are and feed anything you do there back into your Facebook profile.

Given Facebook's size and growth curve, it will be next to impossible for any major website to resist implementing the Open Graph. They simply cannot turn their back on the ability to leverage that massive an audience. All those users will be feeding their actions back to their Facebook friends, given the website's powerful viral promotion

Of course, it also means Facebook will control a treasure trove of information about you....

1 comment:

  1. Because that web visit data will occasionally contain purchase intent, it will much more useful than the Facebook profile or news feed for personalized advertising. If they manage to pull this off, it might just be their ticket to sustainable revenue model.