Gift could be a changing moment for Facebook. In my view, this is a service with a great user experience and it also has opportunities for increasing FB's revenues. In my view, Facebook can become a cash-cow but they need to add services for allowing money transfer or gift transfers ( see my posting on this topic of about 1 year ago "
http://codingplayground.blogspot.co.uk/2011/09/facebook-social-wallet.html )
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