tag:blogger.com,1999:blog-6314876008291942531.post2505242626272974290..comments2024-01-14T00:36:43.430-08:00Comments on Antonio Gulli's coding playground: New way of monetizing the social information, a new ads paradigm (Part I)Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6314876008291942531.post-32003010280467102552011-05-21T08:35:21.935-07:002011-05-21T08:35:21.935-07:00I would suggest something else.
All of the metho...I would suggest something else. <br /><br />All of the methods above (including deals) are delivery mechanisms which are algorithmic; that is, whoever runs the marketplace (Google, Microsoft, FB, Groupon) decides through an algorithm (behavioural targeting or click-prediction) whether or not the user is going to see a business offer trying to infer the current intent of the user (all based on past clicks and current keywords/clicks/click sequences). The problem is not whether or not the algorithm is correct but whether or not the user trusts the recommendation (as an example: how often have you bought a book as a result of an algorithmic recommendation Email by Amazon compared to a personalised book recommendation by a friend through Email - same text just a different sender?)<br /><br />An alternative is to become a marketplace of personalised recommendations between people in a social network (who already have a trust relationship!) The main difference to something like Beacon (which has been tried before and failed) should be the a-synchronicity, though: As a user, I am only interested to see a friends recommendation for a product when I am going to look for a product in the same category (with the intent of buying). Social networks provide all the information we need (who trust whom) and the technical means to bridge over time. <br /><br />Just an idea :)Ralf Herbrichhttps://www.blogger.com/profile/10350658721986330997noreply@blogger.comtag:blogger.com,1999:blog-6314876008291942531.post-75571576993498007582011-05-11T07:40:43.270-07:002011-05-11T07:40:43.270-07:00Not sure where you would place coupons and deals, ...Not sure where you would place coupons and deals, especially local and personalized coupons and deals, but I think those are badly underdone and a big opportunity.<br /><br />There's also a question of where you would put display advertising in your categorization. Not all advertising is judged on clicks. Some, even most, is targeting branding, not direction action, and is based on impressions and recall.<br /><br />Speaking of all this, did you see Paul Tyma's (creator of mailinator) new project, Clickochet? Worth a peek.<br /><br />http://mailinator.blogspot.com/2011/05/introducing-clickochet-free-ad-trading.htmlGreg Lindenhttps://www.blogger.com/profile/09216403000599463072noreply@blogger.com